BMW Group announces an increase in electric sales by more than 100%.
BMW Group has announced sales results for the past year 2022, announcing total sales of 2,399,636 BMW, MINI and Rolls-Royce units, declining by 4.8% compared to 2021, in part due to the current supply crisis that is affecting a multitude of sectors, such as automotive. Even so, they report that sales were up 10.6% in the fourth quarter, with 651,798 vehicles delivered to customers.
In Europe, BMW Group sold a total of 877,369 BMW and MINI vehicles in 2022, down 7.5% from the previous period in 2021. In the fourth quarter, the company delivered 247,551 units to customers, representing an increase of +10.9%.
On the electric side, BMW Group announced that it doubled sales of all-electric, BMW and MINI branded vehicles to215,755 units, representing an increase of 107.7% in line with 2021. The MINI Electric model is the MINI brand’s best-selling model, with total sales of 43,744 MINI Cooper SE worldwide, an increase of +25.5% compared to the previous year. This year, MINI will introduce the brand’s first two all-electric models.
BMW AG Board Member responsible for Customers, Brands, Sales, Pieter Nota, announced the Group’s next milestone for 2023: 15% of total sales to be electric vehicles. A further boost in electric sales is expected this year on the occasion of the launch of the BMW i5. Note, he added:
“We will stay on course for profitable growth in 2023. The clear focus will be on continuing to increase electromobility. The next milestone for 2023 is for 15% of our total sales to come from all-electric vehicles.
With the launch of the BMW i5 later this year, we are taking another important step on the road to electrification of our model line-up.”
Another of the Group’s brands, Rolls-Royce, unveiled its first all-electric car, the Rolls-Royce Spectre, for which they claim to have a large number of orders, further boosting the goal of becoming an all-electric brand by 2030.
Recall that, on the occasion of CES 2023, BMW Group unveiled BMW i Vision Dee, which represents the Group’s vision for the future digital experience of its vehicles, as marked by its ‘NEUE KLASSE’ strategy that guarantees an electric, circular and digital future. BMW Group said it would provide more information on the ‘NEUE KLASSE’ vehicle concept in the course of 2023.
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