BMW i Vision Dee, when virtual and reality meet at the same point.

BMW unveiled the BMW i Vision Dee at CES 2023, its full arsenal of technology for the brand’s future electric cars.

The turn to show all the technological advances associated with the world of the sector at CES 2023 has been for BMW, where through a concept called BMW i Vision Dee gives us a preview of what the brand’s future electric cars will be like.

The BMW i Vision Dee is the futuristic mid-size sedan that redefines the new language and design that the brand will adopt in upcoming electric models.

The name “Dee” stands for Digital Emotional Experience and it is this term that defines BMW’s goal very well. The brand wants its cars to combine both the real world and an unparalleled digital experience.

Future digital functions will go far beyond the level of voice control and driver assistance systems already so popular today, but will all come together in one place.

BMW explains that the new Head-Up Display, for example, will extend across the entire width of the windscreen, thus providing much more information to both driver and passenger.

At the same time, the German brand has set a date for this Head-Up Display in its vehicles and it will be in 2025 in the NEUE KLASSE models.

On the other hand, and moving forward with the body colour change technology that was already shown last year in the BMW iX Flow where at the time it only allowed two colour changes, from black to white and vice versa but now this technology has been improved reaching up to 32 different colours.

Oliver Zipse, chairman of the BMW board of management had this to say about all this innovation shown in the BMW i Vision Dee:

“With the BMW i Vision Dee, we are showing what is possible when hardware and software merge. In this way, we can exploit the full potential of digitalisation to transform the automobile into an intelligent companion. That is the future for automobile manufacturers and also for BMW: the fusion of virtual experience with true driving pleasure. At the same time, BMW i Vision Dee is another step on the road to the NEUE KLASSE. With this vision, we are looking to the future and underlining the enormous importance of digitalisation for our next product generations.”

BMW has also emphasised the interior of the BMW i Vision Dee by simplifying it as much as possible to give the greatest possible importance to digitalisation and the integration of the virtual with the real environment.

It seems more than evident that BMW will also bet on leaving overloaded interiors full of buttons in favour of digital screens, something that some manufacturers have already begun to adopt in their cars and that if nothing changes the rest of manufacturers will also adopt this “new interior” in their vehicles.

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