Polestar announces a performance upgrade to its electric motors for those who want 68 hp more power in their Polestar 2.
In recent months we are seeing how many brands are starting to activate a new line of business, a business related to the purchase of upgrades for their vehicles that are applied through a software update.
We have seen extreme cases where the subscription business has been taken to the limit, even bordering on the absurd, as in the case of heated seats in some BMW cars, or even Mercedes-Benz applying an annual subscription to enable extra power in its EQS and EQE.
Now Polestar is the next manufacturer to announce something similar, although this time a subscription application makes more sense, which involves a one-off payment to purchase an upgrade to the Polestar 2, in this case a 68bhp power increase.
At the moment the brand has only announced this for the US and Canadian markets, although it wouldn’t be surprising if this option reaches European customers as well.
This increase in power takes the Polestar 2 from 408bhp to 476bhp, with 0-60mph in just 4.2 seconds. Not bad, is it?
The cost of this power increase is $1,195 and can be purchased directly from the Polestar website. Once purchased, the brand will send your car an update via OTA (remotely) which will enable the extra power.
Thomas Ingenlath, CEO of Polestar said: “This update highlights how connected technologies can transform the relationship a car company has with its customers. The driving experience in Polestar 2 is something we are very proud of. It’s already a very fun car to drive, but with this update we can offer even more to our customers who might be looking for a little more excitement.”
This line of business, of buying extras once you’ve bought the car, looks set to be the trend we’re going to see over the next few years in the automotive sector.
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