It won’t be until 2025 before Ferrari unveils its first pure electric car.
Traditional automotive brands have a big challenge ahead of them in terms of the total electrification of the brand, an aspect that is even more pronounced in brands like Ferrari whose DNA is sports cars and sound.
The challenge is not so much technological as it is the possibility of rejection by their customers, who are looking for sports cars with a lot of power and a sound that emanates from the exhaust pipes that leave them speechless.
In terms of power, we could say that it has already been more than demonstrated that electric cars can be very fast and powerful, and we have to admit that although the sound can be simulated, it is not the same… but in exchange, electric sports cars offer other advantages to be taken into account.
A clear example of success is the Porsche Taycan, a 100% electric sports car from a brand with sporty DNA and whose acceptance by the brand’s customers has been more than positive.
But today we want to talk about Ferrari again, as the Italian brand will inevitably have to take the step towards total electrification and has indicated that its new production plant for electric vehicles in Maranello will be ready by mid-2024. The plant will not only produce electric sports cars, but will also continue to temporarily manufacture the latest generation of propulsion systems.
As for Ferrari’s planning for electrification, the dates are still some way off, as the first 100% electric Ferrari will not be presented until the end of 2025. By 2030, Ferrari expects 80% of its vehicles to be electrified, with 40% being fully electric and the other 40% partially electric (hybrid and plug-in hybrid).
Time will tell whether Ferrari’s strategy of delaying the transition to the electric era as long as possible is the right one or not. What do you think?
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