Ford clarifies that it will not lower Mustang Mach-E prices in Europe
On 30 January, Ford announced the big news that it would be lowering prices for the Ford Mustang Mach-E. At first, the brand assured that this reduction would be applied worldwide, but now a spokesman for Ford France, has assured that this price reduction will not affect Europe.
This is, without doubt, very bad news for potential customers who were thinking of buying the car on the basis of the promised reduction in the cost of the vehicle. The truth is that it is difficult to understand why it will not be implemented in Europe, since the price reduction originally initiated by Tesla, by substantially reducing the prices of the Model Y and Model 3, has been applied to Europe, and therefore, to Spain.
Apparently, the price cuts for the Ford Mustang Mach-E will only be made in the North American market, according to a Ford France spokesman, who said that the price cuts are “specific to the North American market. We have nothing to announce at this time.
Ford is reported to have sold around 25,000 units of the Ford Mustang Mach-E in Europe in 2022. In addition, Ford also said at the time of the controversial Mustang Mach-E price cut announcement that it plans to increase production to 130,000 units by 2023, up from 77,959 last year.
In this price war, which as we said Tesla started, each manufacturer is opting for a strategy. Some are giving in and lowering prices, as in the case of Ford (although only in the United States) or Xpeng (in China), among others. On the other side, there are large companies such as Volkswagen Group and Renault, which have already said they will not reduce prices.
In fact, Renault’s CEO Luca de Meo said “a battle on electric car prices at this moment, when we are just starting operations, is not the best thing that could happen to the industry”, adding that automakers must have a good profit margin for electric cars due to the high investments needed, saying that otherwise “it will not become a very healthy business for the industry”.
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