Hyundai Motor Group announces strategy to transform all vehicles through software by 2025

Hyundai Group announces future roadmap for software-defined vehicles

Hyundai Motors Group has announced its future plans for software-defined vehicles. The announcement was made at the ‘Unlock the Software Age’ global forum. HMG explained that it willtransform the customer experience and deliver an unprecedented era of mobility through ever-evolving software technology”.

The strategy includes a target of OTA software updates for all Group models by 2025. Hyundai Motor Group will ensure that all models, including those already purchased, are kept up to date.

Based on the Group’s next-generation electric vehicle platform, integrated controller and an internally developed connected car operating system (ccOS), all Group vehicles will be equipped to receive OTA software updates by 2025. Group Vice President of Electronic Development Innovative Connected Car Operating System (ccOS) Hyung Ki Ahn said:

“Electrical and electronic architecture can be considered an organically connected structure that enhances the function of the components of a vehicle’s electrical devices. To develop the increasing number of electrical components with systematic efficiency, Hyundai Motor Group chose to implement the ‘domain centralised architecture’, which structures the groups and integrates controllers throughout the vehicle in four areas, Comfort, Driving, Infotainment and ADAS.

As this architecture significantly reduces development complexity and allows software to be updated effortlessly and without the need to manually modify the controller, it is ideal for presenting a variety of vehicle segments and region-specific models, tailored to different countries. It also allows us to respond flexibly to what consumers want in this fast-moving market.


It is planned that 20 million vehicles will be registered with the Group’s Connected Car Services (CCS) worldwide by 2025. From 2023, all newly launched Hyundai Motor Group vehicles will be equipped to receive over-the-air software updates on both electric and combustion models.

The Group will also offer FoD (Feature on Demand) services next year, which will provide the ability to purchase functions and features on a subscription basis according to each user’s needs. Data from connected cars will be connected to the Group’s future mobility solutions, including dedicated vehicles (PBVs), advanced air mobility (AAM), robotaxis and robots.

The Group plans to invest more than €13 million by 2030 in resources, including the creation of a new Global Software Centre to strengthen its software capabilities and accelerate the development of software-defined vehicles. By then, Hyundai Motor Group will have introduced 17 new electric cars, as announced in its electrification strategy.

The Group plans to reduce the time of mass production processes, including planning, design and manufacturing, by developing a shared vehicle hardware and software platform. This platform, which can be used across different vehicle segments, will result in significant time and cost savings.


The Group will also introduce vehicles in 2025 based on its two new electric vehicle platforms: eM and eS. The new electric platforms will be created under Hyundai Motor Group’s ‘Integrated Modular Architecture (IMA)’, which will feature greater standardisation and modularisation of core electric vehicle components such as batteries and motors.

The eM platform, they claim, will provide a 50% improvement in range, and will be aimed at electric passenger vehicles. In contrast, the eS platform will incorporate Level 3 or higher autonomous driving technology for Purpose Built Vehicles (PBVs), such as the logistics sector. Hyundai Motor Group’s Senior Vice President and Director of the Autonomous Driving Centre, Woongjun Jang, added:

“This year, the Group will apply an advanced Highway Driving Pilot (HDP), which is a Level 3 technology for autonomous driving based on the second-generation embedded controller, in the Genesis G90. The Group is also developing its Remote Parking Pilot (RPP) for Level 3 autonomous driving.”

The Group is developing a third-generation embedded controller based on the new generation of high-performance semiconductors to advance autonomous driving technology. Hyundai Motor Group signed a technology development agreement with NVIDIA in 2015 and is researching to apply connected car technology to mass-marketed vehicles.

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