PEUGEOT E-LION, the brand’s new approach to total electrification

Stellantis announces the Peugeot E-Lion Project, a declaration of intent for full electrification

Peugeot, in conjunction with Stellantis, has announced its new electrification targets, under the ‘Peugeot E-Lion Project’. This is the brand’s new approach to full electrification, which puts a date for each of the next milestones they intend to reach. Peugeot CEO Linda Jackson said:

“E-LION PROJECT will define PEUGEOT’s strategy as an EV brand and ensure we stay connected to the pulse of society to deliver mobility that lives up to our brand values.”

These milestones are listed in different years, starting with 2023, when they want all Peugeot models to be electrified (this does not mean 100% electric). By 2025, the goal is set for Peugeot to be a 100% electric brand and, by 2030, for all Peugeot models in Europe to be fully electric.


The brand describes this new ‘E-Lion Project’: “It’s not just about electrification, it’s a holistic project, a 360° approach based on the 5Es”. Those “5Es” they refer to are listed firstly as ‘Ecosystem’ of products and services based on STLA, secondly ‘Experience’ of the customer, thirdly ‘Electric’ based on their commitment to have an all-electric range by 2025, fourthly ‘Efficiency’ referring to performance and therefore consumption. Finally, in fifth place, ‘Environment’ in line with its commitment to achieve carbon neutrality by 2028.

These ‘5E’s’ also coincide with the announcement of the launch of five new all-electric vehicles over the next two years: E-308, E-308 SW, E-408, E-3008 and E-5008. As for the Peugeot E-3008, it will arrive in the second half of 2023, with a confirmed range of 700 kilometres and three electric powertrains, including a dual motor. The E-3008 will be the first car to be marketed on the Group’s new STLA Medium platform. The Peugeot E-5008 will follow shortly after, with no exact date given at this stage.

Peugeot’s future electric models will be based on the Stellantis platforms, and will feature: new proportions, perspectives, space and gestures, with the latter counting on the creation of Hypersquare and the next-generation i-COCKPIT to be launched from 2026. Continuing with technology, the STLA Brain, STLA Smartcockpit and STLA Autodrive platforms will be key to advancing technology, in collaboration with Amazon and Foxconn.

Part of this new design language that we will see embodied in future Peugeot models can already be seen in certain features of the recently unveiled Peugeot Inception Concept. As its name suggests, it is a mere concept, but it does preview the nuances of the brand’s future models.

In terms of the materials to be used, Peugeot’s approach to sustainability sees the replacement of various materials such as glass to gain light, instead of chrome and black. Recycled alloy wheels will also be used. From Stellantis, they argue that “the circular economy encompasses how they design vehicles to last longer, then with increasing amounts of recycled material, and then how they repair, remanufacture, reuse and recycle cars and parts: the 4Rs.

Thelifespan of a vehicle is expected to increase in the case of BEVs to 20-25 years, unlike ICEs which, they claim, have a lifecycle of 15 years. Peugeot design director Matthias Hossann commented:

“Imagine no more second-hand cars. Instead, a new, customised car that you can upgrade or update at any time, according to your needs. A product that is always up to date and retains its value throughout its life”.

Peugeot’s goal towards achieving carbon neutrality by 2038, under the ‘Carbon Net Zero’ strategy, is: to reduce global warming potential by 60% worldwide and 70% in Europe, by 2030. Jackson, concluded:

“Carbon net zero is not three words, it is a mindset, an approach that we must all adopt as organisations AND as individuals. Equally, Project E-LION is not a strategy and a ppt deck. This is a project that we are committed to delivering because it is vitally important for us and future generations.”

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