Many brands are struggling to bring cheap electric cars to market, and Citroën is no exception.
Many automotive manufacturers are aware that they have a great opportunity to become a successful brand in the electric age of the automobile.
The success of this recipe is well known, offering cheap electric cars with acceptable performance, range and finish, but its execution is not easy as new technology is often associated with high production costs, and making production cheaper is not easy without affecting these key points.
The big European and American brands have a new enemy in this objective, and they are none other than the Chinese brands, which are demonstrating that they are capable of making electric cars that are very close to the aforementioned objective. Offering cheap electric cars.
The clearest example is the MG4, the British manufacturer, currently owned by the Chinese group SAIC, is proving to be a great success, becoming one of the best-selling electric cars in Spain, second only to Tesla.
Citroën, a Stellantis brand, wants to fight for this market and the future Citroën ë-C3 has all the ingredients to do so, as Thierry Koskas, current CEO of Citroën, has said.
The new Citroën ë-C3, which promises to revolutionise the market for cheap electric cars, will not take long to reach the market, as Koskas has indicated that it will be presented in mid-October and will go on sale at the beginning of 2024.
The new Citroën ë-C3 will be built on Stellantis’ STLA Small platform, offering a range of up to 500 kilometres.
Even so, Citroën’s CEO has indicated that the new ë-C3 will have a starting price of 25,000 euros for its basic version, which will offer a range of over 300 kilometres.
It is true that this version will not come with many standard extras, but if the French brand really delivers on price and range, it could be a strong contender to be one of the best-selling electric cars by 2024.
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