Toyota unveils first all-electric pickup, but not for everyone

Toyota unveils prototype Hilux Revo BEV electric pickup in Thailand

Toyota has made a major unveiling to mark its 60th anniversary of operations in Thailand. It is an all-electric pickup, the brand’s first, called the Toyota Hilux Revo BEV. It is undoubtedly big news in the company’s electrification journey, but it looks set to be destined for the Thai market only.

Thailand is Toyota’s fourth most important production centre worldwide, behind Japan, China and the US. The Hilux Revo BEV electric pickup truck is a recycling of the name of its combustion versions of the Hilux, a very popular model in the Thai market. At this stage, the brand has not revealed the technical specifications of the pickup.

Although the brand has not disclosed anything about the markets in which it will be marketed, as it is still a concept at the moment, based on its design and dimensions and, of course, the place of its presentation, it is quite unlikely that it will be marketed outside the Thai market.


As usual, Toyota did not miss the opportunity to reiterate its commitment to hybrid technology, although it also assured that it is committed to other technologies such as 100% electric and fuel cell. Toyota Motor Corporation president Akio Toyoda said:

“At Toyota, we believe in creating a full portfolio of carbon-reducing options for our customers, from hybrid electric vehicles, plug-in electric vehicles, battery electric vehicles and fuel cell vehicles. In addition, we are pursuing hydrogen fuel options such as these GR-Yaris and GR-Corolla hydrogen-powered concept cars. As we work towards a sustainable future, I also believe we must take a holistic approach to carbon neutrality.

I am often criticised in the press for not stating that the automotive industry must commit 100% to BEVs. I think we need to be realistic about when society will be able to fully embrace battery electric vehicles and when our infrastructure will be able to support them at scale.

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